The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organisations for wider applications and market research.
The grades
| Grade |
Social class |
UK population |
Typical occupation |
| A |
upper middle class |
3.4 % |
bishop, doctor, solicitor, chief constable, bank manager |
| B |
middle class |
21.6 % |
head bank clerk, newly qualified doctor or solicitor, chief inspector |
| C1 |
lower middle class |
29.1 % |
curate, monk, student, farm holder, bank clerk |
| C2 |
skilled working class |
21 % |
foreman, constable, agricultural worker, skilled plumber or bricklayer |
| D |
working class |
16.2 % |
manual workers, postman, shop worker, fisherman, apprentices |
| E |
underclass |
8.8 % |
casual labourers, state pensioners |
The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.
See also
References
- The Fundamentals of Advertising, by John Wilmshurst, Adrian MacKay, Page 213.
External links
The content of this page is retrieved from http://en.wikipedia.org/wiki/NRS_social_grade under GFDL