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NRS social grade

The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organisations for wider applications and market research.


Contents

The grades

Grade Social class UK population Typical occupation
A upper middle class 3.4 % bishop, doctor, solicitor, chief constable, bank manager
B middle class 21.6 % head bank clerk, newly qualified doctor or solicitor, chief inspector
C1 lower middle class 29.1 % curate, monk, student, farm holder, bank clerk
C2 skilled working class 21 % foreman, constable, agricultural worker, skilled plumber or bricklayer
D working class 16.2 % manual workers, postman, shop worker, fisherman, apprentices
E underclass 8.8 % casual labourers, state pensioners

The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.

See also

References

  • The Fundamentals of Advertising, by John Wilmshurst, Adrian MacKay, Page 213.

External links


Social stratification: Social class
Bourgeoisie Upper class
Petite bourgeoisie Middle class
Proletariat Working class
Lumpenproletariat Underclass

The content of this page is retrieved from http://en.wikipedia.org/wiki/NRS_social_grade under GFDL