- For the novel by Jane Austen, see Persuasion (novel).
Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not only logical) means. It is a problem-solving strategy, and relies on "appeals" rather than force.
Dissuasion is the process of convincing someone not to believe or act on something.
Persuasion is often confused with manipulation, which is the act of guiding another towards something that is not in their best interest by subverting their thought processes. Persuasion is meant to benefit all parties in the end.
Aristotle says that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."
Methods of persuasion
By appeal to reason:
By appeal to emotion:
Aids to persuasion:
Other techniques, which may or may not work:
Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective:
References
